Social media and students’ achievement: the role of culture and personality

Publication: Research - peer-reviewArticle in proceedings

Downloaded one time
  • University of Arkansas
This study analyzes the impact of students’ immersion in social networking on their academic performance in Sweden and Tunisia. Results from a sample of 400 students indicate that extraverted and conscious students experience different effects. Exceedingly cognitively absorbed, extraverted Swedish and conscious Tunisian students tend to underperform on their studies.
Original languageEnglish
Title of host publicationThe Sustainable Global Marketplace : Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011
Number of pages5
PublisherAcademy of Marketing Science
Publication date2011
ISBN (electronic)0-939783-36-3
StatePublished - 2011


ConferenceAcademy of Marketing Science. Conference
LandUnited States
ByMiami, Coral Gables, FL

Event (Conference etc)

Academy of Marketing Science. Conference

May. 24 2011 - May. 27 2011

Miami, Coral Gables, FL , United States

Event (Conference etc): Conference